The AI readiness gap is real.
The AI readiness gap is real. While disruption accelerates across industries, executive teams struggle with tech hype, vendor pressure, and unclear starting points.
Tech Hype Overwhelms
Endless AI announcements and marketing noise make it impossible to separate signal from noise and identify real opportunities.
Vendor Pressure Obscures
Sales teams push solutions without understanding your specific context, leading to misaligned investments and wasted resources.
Teams Don't Know Where to Begin
Internal teams lack shared understanding, real skills, and executive-level clarity needed to drive meaningful AI transformation.
We help executive teams lead the AI shift.
A focused engagement designed for 5–8 person leadership teams that builds alignment, understanding, and momentum through hands-on experience.
Proven Executive Engagement Model
Executive Alignment Session
Set goals and align on current state across your leadership team.
1:1 Stakeholder Interviews
Understand individual perspectives and uncover hidden challenges.
Leadership AI Hack Workshop
Hands-on experience with real tools like Copilot, ChatGPT, and Claude.
Post-Workshop 1:1 Debriefs
Connect insights back to daily roles and responsibilities.
Executive Retrospective
Align on takeaways and establish clear next steps.
What You'll Achieve
Investment: Workshops start at $10,000
Designed for leadership teams of 5–8 people at $5–50M companies
Led by Reid Carlberg
Technologist. Strategist. Executive Advisor.
Get in Touch
"I translate AI into business impact—and I've been on both sides of the table."
What Leaders Say
Working with Reid creates clarity and momentum.
"Reid has a superpower: making deeply technical topics simple and compelling. It's key to driving big change."
Z.R.
PGPM, Microsoft
"One of the most innovative and forward-thinking product leaders I've ever worked with. Reid's ability to inspire and lead is unmatched."
S.B.
CVP, Microsoft | SVP, Salesforce
"Reid is incredibly collaborative, a phenomenal communicator and ultimately leads with innovative thinking, compassion, and fun."
S.C.
SVP, Salesforce
More Testimonials
Leadership & Vision
"Reid has a rare ability to rally teams around a compelling vision while making the journey fun, creative, and rewarding. He builds alignment across disciplines and gets results."
"Reid brings incredible maturity and clarity to every conversation. Our product now feels like a real business because of Reid's leadership."
"Reid stepped into a difficult situation and created a strong, cohesive team. Reid's leadership changed everything."
Strategic Communication
"Reid owns the room when he presents. A great strategic communicator who brings clarity and momentum to any project."
"From product vision to the smallest implementation details, Reid communicates with clarity, confidence, and empathy."
Action-Oriented & Results-Driven
"A one-man army. No clear path, high ambiguity—and Reid still built a GTM funnel from 2 to 200+ customers. Earned growth."
"Reid doesn't hesitate. He cuts through noise, anticipates problems, and rolls up his sleeves to help. He just gets it done."
"He took a role with no roadmap and turned it into a market-ready platform with multiple partners and global traction."
Mentorship & Team Building
"I wouldn't be where I am in my career without Reid. He's been a mentor across two companies, lifting me up and pushing me to grow."
"He has this incredible way of honing in on your strengths and creating space for you to thrive."
"Reid has elevated several peers into customer-facing and speaking roles. He builds others up without fanfare—it's a real leadership skill."
Innovation & Curiosity
"He's got a constant curiosity that fuels innovation. Trailhead GO, the IoT Zone, even the Robot Monkey—he turns ideas into reality."
"Reid constantly asks: can we do this better? He challenges the status quo and pushes people to think differently."
"Reid created unusual, fun innovations that inspired teams and customers alike. He's the real deal."
Customer & User Focus
"Passionate about customer outcomes. Reid has an intuitive grasp of user needs and relentlessly drives toward value."
"He's always advocating for the end user. Even in complex enterprise settings, he keeps the customer front and center."
"Reid understands the developer audience like few others. He speaks their language and drives real engagement."
Collaboration & Culture
"Reid is the anchor that brings cross-functional teams together and drives shared success."
"He builds partnerships across silos—engineering, marketing, product, UX. Reid is where things converge and move forward."
"He helps shape culture. From team morale to product vision, Reid creates energy that people want to follow."
Personal Impact
"Reid's integrity, clarity, and sense of humor make every project better."
"Reid is fun, grounded, and insightful. He made my experience worth it."
"Reid has been influential in my career—someone I look up to as a leader and as a human."